Partnership Statement

While 2017 has been a year of growth for Better Good Group, it’s also been a year of clarity. Through our Partnership Statement, we’ve established clarity around who we work with, and frankly, who we won’t. Read our recently published Partnership Statement below.


Better Good Group is committed to partnering with extraordinary people and organizations representing varied industries. We work with both for-profit and not-for-profit organizations, Fortune 500 corporations and faith-based institutions, government agencies, universities, and individual executives who desire coaching, really any person or group trying to make the world a better place.

Our partners are also diverse in life experience, ethnicity, sexual orientation, race, gender, religion, age, cultural background, thoughts and ideas. We believe this diversity makes all of us better, leads to greater innovation and ultimately enhances both corporate culture and business success.

Because equality and inclusion are foundational for Better Good Group—expressed through treating all people with dignity and respect, and affirming their inherent value—there are also organizations that are not a good fit for us. In fact, we value this so highly that we’re willing to say “no thank you” to partnerships with institutions that discriminate against any person or people group based on race, ethnicity, gender, sexual orientation, religious affiliation, age, or disability.

Core values cost something. Every individual and organization needs clarity about the lines they won’t cross and the values for which they are willing to sacrifice. Being inclusive is one of ours. If you resonate, let’s work together and make your unique good better!

Jon Klinepeter

Founder of Better Good Group LLC, is a courageous leader and curious strategist who was made to empower organizations and leaders to thrive. His passion is helping those that want to leave the world better than they found it.